The Next Stage of Internet Video
If you’re involved in social media and marketing, you know who Chris Brogan is. As the President of New Marketing Labs, he is very respected in the industry for both his knowledge and his personality. In this interview from the Inbound Marketing Summit, Brogan talks to WebProNews about his latest endeavor, The Pulse Network.
As he explains, this network is about building “content, community, and marketplace” around various channels. For the Inbound Marketing Summit, The Pulse Network sent live broadcasts back to their studio and incorporated live studio hosts and bumpers.
Online video has seen many changes since its early days and more are expected to come. It’s a new and exciting realm but still has many challenges. For starters, the combination of the popularity of mobile devices and the talk of multiple tablets coming to market create format issues that need to be addressed.
Another challenge is the bandwidth issue. However, Brogan believes a bandwidth overhaul will be sooner than later. He goes on to say that phones will actually do what they are advertised to do on commercials.
Brogan also points out that HD consumption of online video is on the rise and will continue to increase. This is something that he previously did not think would happen, but he has been proven wrong.
In the end, just like many other areas online, good quality content will rule with Internet video.
“There’s going to be a lot of bleeding edge fallout, but I think also we’re going to see that the iteration process of that will be a lot faster,” adds Brogan.
In addition, Brogan touches on some of the primary topics discussed at the Inbound Marketing Summit. According to him, marketers now want to know specific numbers and statistics. They are also very interested in getting conversions and determining what works in the sales funnel.