Louis CK - Turning 40
After looking at the early figures from comedian Louis C.K., it was hard to call his most recent direct-to-fans venture anything but a massive success. After announcing that he planned to forgo Ticketmaster or any other similar service and sell tickets for his upcoming standup tour straight to fans on his website, Louis C.K. gave us some encouraging news:
Less than 48 hours after ticket sales opened up on his site, the tour had sold 100,000 tickets. With a flat cost of $45 per ticket, you can probably do the math. But for the lazy, that's a gross of $4.5 million.
"I guess it was a good idea," he said.
A few days later, he took to Twitter to warn people that scalped tickets would be no good at any of the shows on his tour:
not a single ticket on stubhub. If u see over-priced tix to this tour ANYWHERE, buying is a big risk. It will be invalid at showtime.
It was clear the Louis C.K. is very serious about this new model for ticket sales.
"Making my shows affordable has always been my goal but two things have always worked against that. High ticket charges and ticket re-sellers marking up the prices," he said in an email to fans. "Some ticketing services charge more than 40% over the ticket price and, ironically, the lower I've made my ticket prices, the more scalpers have bought them up, so the more fans have paid for a lot of my tickets."
So Good Guy Louis C.K. sincerely wants his shows to be more accessible to his growing throngs of fans. That's absolutely believable considering last year he released his latest comedy special online, DRM-free for $5. Louis C.K. started a trend with that "Live at Beacon" release – one that was shortly followed by the likes of Aziz Ansari and Jim Gaffigan.
Despite his warnings and good intentions, it's unavoidable that people have seen the low $45 price money and vision of scalping danced through their heads. A quick trip to StubHub shows four tickets available for his October 27th show at the New York City Center – and they're going for around $245 a piece.Read More...