Logitech Concedes Mistakes Marketing Google TV HardwareDevice maker puts part of the blame on incomplete Google TV software, but Logitech says it still sees promise in the product.
Computer peripheral maker Logitech said that the underwhelming launch of its Google TV set-top box, the Logitech Revue, cost the company dearly, laying some of the blame on Google's incomplete software.
In a conference call for Logitech's Analyst & Investor Day, CEO Guerrino De Luca attributed a loss of $100 million in operating income to several factors, most notably problems with Logitech's European distributors and its implementation and strategy for selling the Logitech Revue.
De Luca, who took over when former CEO Gerald Quindlen stepped down in July following weak fiscal first-quarter 2012 earnings, said that the Revue was launched with software that wasn't complete and wasn't tuned to what consumers wanted.
Part of what consumers wanted was a better deal: When Logitech reduced the price of the Reveue to $99 in July, it sold well.
"We expected everybody to line up for Christmas and buy these boxes at $300," said De Luca. "That was a big mistake." He also made it clear he still believes in Google TV as a concept, albeit one that needs further refinement.
[ Find out more about Google's plans for Google TV. Read Google TV Tries Again, Adds Android App Suppport. ]
Google maintains it is committed to Google TV, too. "Logitech has been a good partner in the early days of Google TV, and the feedback from Revue users has been very important for the design of the new version of Google TV announced two weeks ago," a Google spokesperson said via email. "We're excited about new partnerships with new chipset vendors and new hardware manufacturers, which we will announce at a later date. These partnerships will help power the next generation of Google TV devices in 2012."
Logitech might remain one of Google's partners, possibly as a maker of Google TV peripherals, but De Luca said the company has no plans to build another Revue box.
I have been looking at these TV set-top box's for the past couple of years. I find them interesting. And I think that maybe they would work well for people who don't want to feel like they are on a Computer while watching TV. Like my Mom. But, Personally, I watch all of my TV Shows Online via a Computer that I have setup with a Fedora Linux Remix. I have the Fonts set big enough for me to be able to See the Text well enough to Search, Surf and Watch my TV Sows from my TV Screen. I don't have a new Wide Screen TV. I'm still using an old 1980's Monkey Wards Portable TV!:O But it works out just fine for me. I hardly ever watch Live Over the Air TV any more and have never had Cable or Satellite TV in my life. I can watch DVD's from the Computer's DVD Drive too. My favorite Audio Video Player is VLC Player, it plays most formats of Audio and Video that I run into and is easy to control on a TV Screen. I have tried out XBMC, GeexBox and several other Linux Distros for this purpose. But I find that I need to be able to Surf and Search to find the Show that I want to Watch. XBMC only has the Shows that are available from their Built in Sources and GeexBox had no Online Capabilities when I tried it out. If they both had a good Web Browser, like Firefox built in. Then I might prefer using them for my TV Watching. But, so far, they don't. I have tried both out with a remote and with a mouse and keyboard. I find Remotes slow and awkward for TV Show Searching and Surfing. So, I have setup a second USB Mouse and Keyboard close, so that I can use them while watching TV. This works out great for me. Now, back to TV set-top box's and Google TV. They are really nothing more than a Small Convenience. If they worked like they should that is. But, they don't and you can get the same functionality and much much more from a Desktop Computer of Laptop. Which most of us already have... The big Mistake I think that all Marketers of these Products make is... That they, as usual, use Deceptive Marketing Tactics!:( The Adds lead People to believe that they will be able to Watch all kinds of Network TV Shows Online with these TV set-top box's for Free. When in Reality. They are only available from Paid Subscription Services. Which anything popular on Google TV is and so are the other "Services", all Pay to View! And this is a complete Rip off! Why? Because, most all Network TV Shows are available form their Makers Sites. To watch, Completely Free!!! Why would anyone, with Half a Lick of Sense... Pay for something that they can get for free!??? They wont and they Don't! So, Hey Logitech, Google, Sony, Apple and all of you other Con Artists out there. Trying to Sell us something that is not worth the Time you took trying to Sell it to US! Were not as Stupid as You Think!!! Just make a good Product, that works as Advertised and lasts long enough to be worth the money we Pay for it... And come on! Really? $300 for an Electronic Gadget that cost $10 to $25 Maximum to Produce!?!?!? You are kidding your Selves, if you thing that they will sell well, even at $100!!! Get Real and Join the Rest of the World! We have much more important things to Spend out Hard Earned Money On than your Silly Little, TV set-top box's!
More Hardware Insights
- Comparison of Power VM and VMWare for Virtualization
- Breaking Through The Storage I/O Barrier For Cloud Computing
- Server Virtualization Gets Relief From Tivoli Storage Manager for Virtual Environments
- Outsourcing Security: What Every Potential Cloud Security Customer Should Know
- News 11-11-11
- Dad hacks his son - Hack a Day
- Steampunk wings: bigger, heavier, and steampunkier - Hack a Day
- LUFA open source USB stack now for NXP ARM processors - Hack a Day
- A Great Online Collection of Audiobooks, Videos, Textbooks, Courses And More
- Linux Today - Fedora Scholarship Recognizes Students for Their Contributions to Open Source Software
- Linux Today - XFCE: Your Lightweight, Speedy, Fully-Fledged Linux Desktop
- HowStuffWorks "Gentrification Quiz"
- HowStuffWorks "10 Mobile Apps for Music Lovers"
- A Gold Rush of Subsidies in the Search for Clean Energy - NYTimes.com
- Under the Gun, Facebook Relents on Privacy | Epicenter | Wired.com
- Logitech Concedes Mistakes Marketing Google TV Hardware - Hardware - Desktops/PCs - Informationweek
- Google TV Tries Again, Adds Android App Suppport - Development - Open Source - Informationweek