eBay Named Most Trusted Brand in America
By Chris Crum - Thu, 09/17/2009 - 11:25
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Yahoo and Facebook Also Crack the Top 10
TRUSTe has released the results of its analysis of the privacy practices
of the largest brands in the US, and found that eBay is the most trusted
company. Other web brands in the top ten include WebMD, Yahoo, and
Facebook. Interestingly enough, Google didn't crack the list.
Here is the top ten:
Top Ten Trusted Brands
"According to the 2009 survey results, eBay is the Most Trusted Company
for Privacy, proving that the e-commerce site can protect consumer
privacy, all while handling massive volumes of sensitive data across the
globe," says TRUSTe.
"Year in and year out our Most Trusted Companies for Privacy study is a
fascinating snapshot of public sentiment toward business, and the
overall drop of financial services organizations in 2009 continues that
trend," says Dr. Larry Ponemon, chairman and founder of the Ponemon
Institute, who commissioned the study. "With the banking industry at the
center of a national financial crisis, it's no surprise to see a loss of
trust reflected in the rankings of even those top performers on this
list. Meanwhile, the continued strong showing of e-businesses such as
eBay, WebMD, Yahoo!, and Facebook seems to demonstrate consumers'
growing comfort with doing business online."