By: Savio Rodrigues
Here's a BusinessWeek article about how "Microsoft is Fighting Back (Finally)". The most interesting part is about Microsoft's new "Windows Anytime Upgrade" strategy. Here are some details:
"Because of the smaller size of Windows 7, three versions of the program will come loaded even on lower-end machines. If a consumer on a cheaper PC running the "Standard" version tries to use a high-definition monitor or run more than three software programs at once, he'll discover that neither is possible. Then he'll be prompted to upgrade to the pricier "Home Premium" or "Ultimate" version.
Microsoft says the process will be simple. Customers enter their credit-card information, then a 25-character code, make a few keystrokes, then reboot. Brooks says pricing hasn't been determined, but upgrading "will cost less than a night out for four at a pizza restaurant.""
After reading this, I instantly thought about Cote excellent post titled "The Return of Paying for Software" from last summer. Cote wrote:
"When it comes to making money with software, the iPhone App Store is the glossiest example of trend I feel creeping up on us: people paying for software.
Yes, people have been paying for software forever, but the expectations for most consumer software of late has been that it's free.