Potential FTC Fines Raise Big Blogging Questions
By Chris Crum - Tue, 10/06/2009 - 12:11
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Some See Guidelines as Free Speech Threat
The Federal Trade Commission has released its revised guidelines concerning the use of endorsements and testimonials in advertising. The revisions include a focus on "bloggers" and social media users, requiring them to properly disclose when they have received payment in the form of either money or product from a company or organization and produce content regarding said company or organization. The word is that bloggers can be fined up to $11,000 per post for not disclosing.
Have you ever mentioned a free product you received online and not disclosed it?
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http://www.webpronews.com/topnews/2009/10/06/potential-ftc-fines-raise-big-blogging-questions#comments
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