Can You "Rank" in Google if Everyone Has Different Search Results?
Google Extends Personalized Search, Adds Real-Time Results By Chris Crum
"For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes," Google explains in a blog post on the subject. "Other times, when I'm looking for news about Cornell University's sports teams, I search for [big red]. Because I frequently click on www.cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others."
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http://www.webpronews.com/topnews/2009/12/07/google-personalizes-everybodys-searches
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